nike life collection
Inspired by the distinct presence of authentically created garments. Starting from familiar silhouettes of workwear and military and building in durable natural materials. This collection is for the modern day workers, makers and players.
Designed to be dyed, hemmed, embroidered on, torn and patched and ultimately passed along to a friend or younger generation, the garments are not only built to last but they are built to bring us together. Community is the heart of this collection.
Since this type of product is so new to nike, a bulk of the initial work was around material and construction building. We needed to work with new factories and train ourselves and our partners in more heavy duty construction techniques.
